Polynexa Labs // Mini Brand Guide
V1 · MMXXVI · House Work
§ 01 · Mark & Monogram
Monochrome Logo
Polynexa Labs Polynexa Labs studio wordmark, horizontal layout.
Icon Monogram · PL
Polynexa Labs Polynexa Labs icon, PL monogram in navy. P in outline, L in solid navy.
§ 02 · Color System
Industrial Paper.
Paper · Ink · Graphite
Drawn from materials, not trends
Paper White
#F9F9F7
Canvas
Obsidian
#1A1C1B
Primary text
Primary Navy
#081F5B
Structural
Signal Red
#AC0014
CTA · Annotation
Accent Blue
#243A73
Secondary
Polynexa Green
#2F5D3A
Architectural · Stop/Go
Graphite
#757681
Secondary text
§ 03 · Typography
The Trinity.
One sans · One serif · One mono
Display · UI · Headlines Inter
The craftsman's standard.
Narrative · Body · Editorial Crimson Pro
We help small businesses look the part.
Metadata · Specs · Annotations Space Mono
// Polynexa Labs · Brand Standards · MMXXVI
§ 04
Voice
Design that
performs.
Canonical Tagline
Three words
Earned by the work
§ 05
Doctrine
"Type, grid, and color are the primary instruments. When they are calibrated correctly, nothing else is needed." From the Tradition · Polynexa Labs Brand Guide